Privacy policy

Lust En Vogue – Privacy Policy

Last updated: September 2026

1. Who We Are

This Privacy Policy explains how Lust En Vogue ("we", "us", "our") collects, uses, and shares your personal data when you visit or make a purchase from our website.

Lust En Vogue is the data controller responsible for your personal data. 124 City Road, London, EC1V 2NX contact@lustenvogueboutique.co.uk

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect and process the following personal data:

  • Information you provide: name, email address, billing and delivery address, telephone number, and any messages or enquiries you send us
  • Order information: details of products purchased, order value, and transaction history
  • Payment information: payment is processed securely by our payment processor — we do not store your full card details
  • Account information: if you create an account, your login credentials and order history
  • Technical data: IP address, browser type, device information, pages visited, and referring URLs
  • Marketing preferences: your opt-in or opt-out status for marketing communications

3. How We Use Your Data

Purpose Legal Basis
Processing and fulfilling your order Performance of a contract
Sending order confirmations and dispatch updates Performance of a contract
Processing payments Performance of a contract
Managing your account Performance of a contract
Responding to customer service enquiries Legitimate interests
Fraud prevention and security Legitimate interests / Legal obligation
Improving our website and services Legitimate interests
Sending marketing communications (opt-in only) Consent
Complying with legal obligations Legal obligation

4. Sharing Your Data

We share personal data only where necessary to operate our business and fulfil your orders. This may include:

  • Shopify Inc. — our e-commerce platform, which hosts our store and processes data on our behalf
  • Payment processors — to securely process your payment
  • Fulfilment and dropshipping providers — including our fulfilment partner, to dispatch your order (your name, delivery address and order details are shared as required to complete fulfilment)
  • Courier and delivery providers — to deliver your order to your address
  • Legal and regulatory authorities — where we are required to disclose information by law

We do not sell your personal data to third parties.

5. International Data Transfers

Because orders may be fulfilled internationally, personal data necessary to complete your order (such as your name and delivery address) may be transferred to and processed in countries outside the UK. Where this occurs, we take steps to ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

Shopify Inc. operates globally — further information about Shopify's data practices is available at shopify.com/legal/privacy.

6. Data Retention

We retain your personal data for as long as is necessary for the purposes set out in this policy, or as required by applicable law. For example, financial and transaction records are typically retained for 6 years in accordance with UK tax law.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate or incomplete data
  • Erasure — ask us to delete your data in certain circumstances
  • Restriction — ask us to restrict processing of your data
  • Portability — receive your data in a structured, machine-readable format
  • Object — object to processing based on legitimate interests
  • Withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at contact@lustenvogueboutique.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): Website: ico.org.uk Helpline: 0303 123 1113

8. Cookies

Our website uses cookies and similar technologies. These may include:

  • Strictly necessary cookies — essential for the website to function (e.g. shopping cart, checkout, security). These do not require consent.
  • Functionality cookies — remember your preferences and settings to improve your experience.
  • Analytics cookies — help us understand how visitors use our website so we can improve it.
  • Marketing/advertising cookies — used to deliver relevant advertising and track campaign performance, where applicable.

You can manage your cookie preferences via the cookie banner on our website. Please note that disabling certain cookies may affect the functionality of our store.

9. Marketing

We will only send you marketing communications where you have opted in. You may unsubscribe at any time by clicking "unsubscribe" in any marketing email or by contacting us at contact@lustenvogueboutique.co.uk.

10. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Payment information is processed securely by our payment provider and is not stored on our systems.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. We will notify you of significant changes where required by law.

13. Contact Us

For any privacy-related queries or to exercise your rights:

Lust En Vogue 124 City Road, London, EC1V 2NX contact@lustenvogueboutique.co.uk